The Mentality Behind the success
Joga IE exists to build a soccer culture in the Inland Empire rooted in creativity, discipline, and community. Our philosophy is simple: soccer should be played beautifully—and anyone can play it that way. The game isn’t just about winning, it’s about expression, intelligence, and style on the ball.
We focus on enhancing each player’s natural style rather than replacing it. Every player brings something unique to the field, and our goal is to develop that individuality while building strong mentality, discipline, and respect for the game.
Together, we aim to create players who compete with confidence, play with creativity, and help grow a community that values the beauty of soccer.
About
Joga Lou
Certified Soccer Trainer and Founder
Joga IE started as a simple idea: build a real soccer community from the ground up. I created it to bring people together through pickup games, tournaments, and shared love for the game. Growing up around soccer culture, I’ve always believed the sport is more than competition—it’s connection, creativity, and identity.
Joga IE is also a personal journey. I’m documenting every step: the wins, the struggles, and the lessons of building something meaningful from nothing. The long-term vision is to open a dedicated soccer facility in the Inland Empire, but the mission today is simple—create a place where people can play, connect, and grow through the game.
To sum it up in my own lingo, I got tired of doing the same old thing not controlling my future, so little by little, being the change I want to see and being authentic through it all. I appreciate any support, and I hope to make everyone's experience with Joga IE, myself, as well as my team, as good as my teams!🙌
-Colö